Service Operations Transformation
Redesigned support workflows, introduced frontline leadership structures, and used workforce data to improve resource planning and service delivery.
Michael Lee / Operations & Technology Leader
I build better teams, modernize operations, and use technology to improve how businesses serve their customers.
Director of Technical Support | Customer Operations & Service Transformation

My work connects people, technology, and operational performance. I build and lead remote support teams, creating structures that help people solve problems, improve customer experiences, and deliver consistent results.
I approach leadership with a focus on clarity, accountability, and continuous improvement. Whether I'm developing teams, redesigning workflows, or introducing new technology, my goal is the same: create systems that work better for the business and the people who depend on them.
A look at the systems, programs, and operational improvements I've helped build.
Redesigned support workflows, introduced frontline leadership structures, and used workforce data to improve resource planning and service delivery.
Developed a proactive review program using customer risk signals to identify recurring problems, coordinate interventions, and reduce avoidable friction.
Piloted conversational AI and automation workflows to evaluate opportunities for faster resolution, smarter routing, and more efficient support.
Developed operational reporting, performance dashboards, and capacity models to turn service data into practical business decisions.
Leading teams, improving systems, and translating operational challenges into practical solutions.
Mad Mobile | May 2026 – Present
Leading technical support strategy, service transformation, operational performance, customer retention initiatives, and cross-functional improvement.
Mad Mobile | May 2024 – May 2026
Led frontline service delivery, team coaching, operational performance, customer escalations, and support process improvements.
BlueToad | August 2018 – March 2024
Built and managed a remote contact center. Led a team of 12 support specialists, established performance and quality standards, and drove improvements in training, workflows, and technical support operations.
Earlier BlueToad experience: Technical Support, Quality & Education | 2012–2018
Workforce planning, service design, performance management, and operational efficiency.
Team development, coaching, accountability, and organizational structure.
Service quality, customer retention, escalation management, and relationship improvement.
AI adoption, workflow automation, reporting, forecasting, and decision support.
How I think about operations, technology, and leadership.
I'm always interested in connecting with people who are improving operations, building great teams, or exploring better ways to use technology.